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International Journal of Media and Networks(IJMN)

ISSN: 2995-3286 | DOI: 10.33140/IJMN

Impact Factor: 1.02

Who Holds the Creative Edge? Humans or AI

Abstract

Hannah Tow, Samuel Lao, Pragyaa Bodapati, Urvi Avadhani, Nishka Vashist, Manas Basavaraju and Sahar Jahanikia

Creativity has been widely regarded throughout history to be unique to humanity alone. However, the recent rise of sophisticated generative artificial intelligence (AI) models, with profound applications across limitless fields, poses the question of whether AI has gained the potential to aid humans in creative endeavors. Our study investigates this novel question by assessing the creative capabilities of human participants as compared to various large language models specifically prompted to impersonate each participant. Using objective measures such as the AUT, TTCT, and RAT, we determine if AI can be of assistance to humans in regard to creativity.

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