Using English for Educating Students in A Topic Protecting The Interests of Consumers in E Commerce Transactions in Digital Transformation Era

Abstract

Nguyen Trong Diep, Le Huong Hoa, Dinh Tran Ngoc Huy, Nguyen Anh Thu

In our study, we mention that it would be better to teach our students, undegraduates and graduates in English, via an example - a topic : “Protecting The Interests Of Consumers In E-Commerce Transactions In Digital Transformation Era”. It will show English roles of teaching improvement in the context that ,The e-commerce market is becoming more vibrant and the application of digital technology and building new distribution channels is becoming an effective solution for businesses. Vietnam overcame difficulties and brought new opportunities from the market demand on the basis of changing the buying habits of consumers, switching from traditional buying habits to buying goods through e-commerce. Then, data privacy and trust breaches adversely affect the firm's market value (Tripathi & Mukhopadhyay, 2020) [1]. By using quantitative analysis and synthesis, study results show us that in the electronic environment, personal information has become a valuable commodity for illegal businesses to illegally exploit and use this information for personal gain. So, for goods and services introduced on the website, the seller must provide information so that customers can accurately determine the characteristics of goods and services in order to avoid misunderstandings when deciding to propose to enter into a contract.

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