Current Trends in Business Management(CTBM)
ISSN: 2995-4010 | DOI: 10.33140/CTBM
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The Role of Appropriate Entrepreneurial Strategies
Abstract
M.C. Yadunandan
Organizations aim to create value for society by generating revenues for sustainable operations. However, many struggle to generate surpluses, leading to industrial sickness. Turnaround management is a doubly entrepreneurial act, requiring strategies at both breakeven and positive levels. This paper aims to understand successful turnaround strategies and compare them with failed ones, helping turnaround managers increase success rates and enhance the value of organizations to society.