Strategy Development of Information Technology-Related Services Using Tows Matrix Analysis: A Case of the Suc of the North

Abstract

Emmanuel C. Navarro*, Jennilyn C. Mina and Romeo B. Campos, Jr

This study presents an in-depth analysis and strategic planning techniques for approaching a situation or achieving progress related to information technology services of the SUC of the North, particularly one of its campuses. As an educational organization and one in the region excellence providers in education, the University has so much vital information to manage and services to offer to provide the student's needs through the Management Information System department, application of IT services as a competing instrument to combat tedious tasks such as online admission, grade release, enrollment information, and online learning, university announcement, and possible students’ internship. The objective of this study is to determine the influence of information technology in the day-to-day activities of the organization and the strategy applied to streamline processes more conveniently.

The researchers develop a conceptual model that would analyze the IT services' impact by identifying its strengths, weaknesses, opportunities, and threats and cleverly act on it using the TOWS Matrix in generating strategic decisions. The overall results were beneficial to the University in general and the MIS department in specific as a basis for formulating competitive strategies and integrating it in an extended development plan.

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