Research on the Innovative Application of E-commerce Supply Chain Management Based on AIGC

Abstract

Guanhui Zheng, Yue Fang, Jianfeng Zou and Pengfei Ning

Abstract Innovative applications based on AIGC have injected new vitality into e-commerce supply chain management, which not only greatly improves operational efficiency. However, the application of AIGC technology in e-commerce supply chain management also faces challenges. with the continuous progress of the technology, how to continuously optimize the AIGC model to adapt to the ever-changing market environment is also a key concern for e-commerce enterprises. This paper starts from the basic principles of AIGC technology, discuss in depth its application cases in e-commerce supply chain management, analyses the advantages and challenges it brings, and look forward to the future development trend, with a view to providing references and inspirations for the research and practice in related fields.

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