Radio Broadcasting Trends a Case Study Of Broadcast Content Distribution Platforms in Indonesia

Abstract

Harlita Nindhasari, Harliantara, Zulaikha and Nuranafi FSM

The media world, including the radio broadcasting industry, has undergone a major transformation as a result of advancements in digital technology. This study examines how radios in Indonesia respond to changes with a focus on broadcast content distribution platforms. This research uses a qualitative approach, collecting data through participatory observation and in- depth interviews. Furthermore, case studies conducted on several radio stations show various approaches used, including social media integration, more interactive content creation, and streaming platforms. The research indicates that changes in listener behaviour continue to evolve with technological advancements, and the shift to digital audio platforms also affects radio content distribution. The radio industry has undergone significant transformation, and more and more radio stations are adopting digital platforms and technologies to enhance their content offerings.

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