Factors Influencing the Undergraduate's Behavioral Intention to Second-Hand Clothing Donation in Ho Chi Minh City: Extended Theory of Planned Behavior

Abstract

Truong Minh Khang, Vo Quang Thien, La Quang Thang, Vo Van Hien, Hoang Tien Hoc and Nguyen Thao Nguyen

The unsustainable development of fast fashion is causing serious environmental and social consequences worldwide. With the accumulation and waste of resources that result from throwing away clothing’s to landfill, it is necessary to encourage people to dispose of their second-hand clothes as sustainably as possible. Therefore, second-hand clothing donation is preferred as offering comprehensive and optimal solutions, especially in developing countries like Vietnam. It is also a compassionate act that provides necessary clothes to people in need. This study aimed to explore the factors influencing the undergraduate’s behavioral intention to second-hand clothing donation in Ho Chi Minh City (HCMC). By extending the Theory of Planned Behavior (TPB) with environmental factor - “Environmental Concern” and social factor “Philanthropic Awareness” to construct a research framework, the result of 244 valid responses from students at universities in HCMC confirmed three out of five hypotheses. The findings reveal that three factors: “Philanthropic Awareness'', “Perceived Behavioral Control”, and “Environmental Concern” have significant and positive influence on HCMC university students’ intention of second-hand clothing donation while “Attitudes” and “Subjective Norm” are found no impact. The study contributes to new insight on the factors that influence the intention of second-hand clothing donation in Ho Chi Minh city. Based on this result, recommendations for charity organizations, local governments, and clothing drive fundraisers to enhance clothing donating intention is proposed

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