COVID-19 Pandemic vs. Trends of Digital-banking Usages in Bangladesheconomy: Looking thru Consumer Choice Theory Lens

Abstract

Akim M. Rahman

Today humankind lives-in world of business-mentality with technology-driven-lifestyles where services are carried-out in competitive and rationality manner. Banking-services are no exception. It is carried-out in competitive-mode that has resulted usages of digital-banking – Bank-led and Mobile-led digitals. However, COVID-19 has interrupted entire human-system. It puts strains on markets, governments, businesses, and individuals. But COVID-19 has increased usages of digital-banking, a product in bank-sector, in Bangladesh-economy. This study undertakes interpreting the episode COVID-19 vs. Digital-banking-usages under Consumer Choice Theory. Customers are identified in two categories and their efficiency-cost are measured and utilized for analysis purposes. Here adverse-user faces lower efficiency-price than equilibrium-price and advantageous-user faces least expected cost. Thus digital-banking- progression is an outcome of market-economics, not something else. Finally, the findings can be helpful to policymakers as well as to digital-banking service-providers for enhancing its services in market system, which may lead human-society to be cash-less-society country-wise soon.

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