Assessment of Central Luzon State University Students’ Content Preferences and Feedback on Radyo Clsu Live

Abstract

Nina Ricci Dela Cruz, Zorille D.C. Villaflores and Justine Trey R. Cubos

This study was conducted to determine and assess the content preferences and feedback of the students towards the Radyo CLSU Live so that improvements and developments could be made for the enhancement of the radio station's operations as well as the programs involved. The study used descriptive research using quantitative techniques wherein survey questionnaires are used to answer the research questions formulated. A stratified random sampling method was used and the respondents were chosen depending on the total population of college students in Central Luzon State University during the second semester of academic year 20222023. One of the stakeholders who the Radyo CLSU Live impacts are the students who have high influence over the community-educational radio. Based on the results of this study, the respondents were moderately aware of all of the radio station's operations in terms of its presence, types of programs and its schedules. Many of the respondents wanted to listen and watch the above contents through entertainment. As assessed by the respondents, they suggest to promote more entertainment programs in which the radio broadcasters shall serve as disk jockeys. Findings also revealed that the majority of the respondents have positive feedback toward its programs. This means that the respondents were greatly involved in terms of viewership/listenership and aware about the purpose of each radio program. Based on the results, the enhancement part of radio programming will provide ways for all listeners to develop and implement action plan to reach more listeners. The assessment suggests to utilize other communication media channels in promoting the Radyo CLSU Live.

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