Water Management Innovation is the application of better solutions that meet new requirements, in-articulated needs, or existing market needs. This is accomplished through more effective products, processes, services, technologies, or ideas that are readily available to markets, governments and society. The term innovation can be defined as something original and, as a consequence, new, that "breaks into" the market or society. A definition consistent with these aspects would be the following: "An innovation is something original, new, and important in whatever field that breaks in to a market or society". While something novel is often described as an innovation, in Irrigation Engineering, Engineering principles, Engineering technology, Engineering activity. Water management is the management of water resources under set policies and regulations. Water, once an abundant natural resource, is becoming a more valuable commodity due to droughts and overuse. Here are links to articles that address water management subjects such as the optimization of water usage. Water resource management is the activity of planning, developing, distributing and managing the optimum use of water resources. It is a sub-set of water cycle management. Ideally, water resource management planning has regard to all the competing demands for water and seeks to allocate water on an equitable basis to satisfy all uses and demands. As with other resource management, this is rarely possible in practice.