Socialomics deals with the deeper introspective of sociology and their subjects for theoretical and practical understanding of social processes. It deals with the subjects like social media, social networking, anthropology, psychology and human geography etc. and their application in transforming the way to live and to do business. Sociology is the study of human social relationships and institutions. Unifying the study of these diverse subjects of study is sociology's purpose of understanding how human action and consciousness both shape and are shaped by surrounding cultural and social structures. The Five Sociological Perspectives. A concept is an idea that helps us to organize our thoughts and perceptions, or make sense of what we observe. In sociology the concepts social structure, social action, functional integration, power, and culture are basic. Sociologists today employ three primary theoretical perspectives: the symbolic inter actionist perspective, the functionalist perspective, and the conflict perspective. These perspectives offer sociologists theoretical paradigms for explaining how society influences people, and vice versa.