In developing a conceptual framework for our study, we draw on previous work explaining human behavior as being determined by three groups of factors: motivation, ability, and opportunity. This framework which has its roots in psychology has appeared in a number of different guises, all relevant to our current study. It has been proposed as a framework for explaining how consumers react to advertising information, noting that any advertising effects depend on the consumer’s opportunity to process the ad information (related to the amount of exposure to the information), on the consumer’s ability to interpret the ad information and make inferences from it, and finally on the consumer’s motivation to engage in processing the information, as the latter will determine the depth of processing and hence the type of memory trace that the ad message leaves. Citations are important for a journal to get an impact factor. Impact factor is a measure reflecting the average number of citations to recent articles published in the journal. The impact of the journal is influenced by impact factor, the journals with high impact factor are considered more important than those with lower ones. To increase the visibility and ease of use of open access scientific and scholarly journals PrimeOA Publications top online publishing journals are indexed in different indexing and archiving services.