Pharma case studies focus on specific issues and provide insights on how a particular technology or development is useful to the pharma companies. This section presents case studies on industry developments, technologies, products and services. Pharma case studies focus on specific issues and provide insights on how a particular technology or development is useful to the pharma companies.the process of adoption of Open Innovation in the pharmaceutical industry through a case study, and analyze the empirical findings by framing it inside the current theoretical framework. Through this analysis, we aim to highlight generalizable patterns, and specific elements from the current body of knowledge. These highlights might serve as input for the creation of a unified model of Open Innovation.