The Journal of Finance and Marketing disseminates high-quality research content based on Financial Marketing from marketing professionals across the globe, with implications from the leading Business schools, universities and research institutes. Under the guidance of vast range of expert editors from different parts of the world, the journal aims to include all the recent developments and techniques used in marketing financial services. Being an open access-journal it reaches a greater number of readers. A two-level peer review process is followed to ensure a good standard of the data/content disseminated. The journal is devoted to strengthen on-going research and also help students and professionals across the world by providing high quality research information with the help of a strong editorial board.