Outbound tourism refers to the activities of a resident visitor outside of their country of residence (e.g. a Brit visiting an overseas country).The tourism industry in Britain is primarily a private sector industry, consisting of around 200,000 businesses, some very large including international hotel groups and airlines, as well as small and medium sized businesses, industry groups and bodies.Domestic tourism is the core of businesses revenue (generally at least 80%, particularly outside of London), with demand peaking during the school holidays, particular Easter and Summer. Dealing with the demands of international visitors requires specialist knowledge, cultural understanding and investment.Most UK statistics separate spending and volume of day visitors from overnight tourists. VisitBritain’s statistics and research reports focus on overseas visitors who come to Britain.