Medical imaging refers to several different technologies that are used to view the human body in order to diagnose, monitor, or treat medical conditions. Each type of technology gives different information about the area of the body being studied or treated, related to possible disease, injury, or the effectiveness of medical treatment. Medical imaging can be used for both diagnosis and therapeutic purposes, making it one of our most powerful resources available to effectively care for our patients. Imaging technology is an essential component of the care pathway, adding value at every stage where it is used. It contributes to better, more accurate diagnoses from the outset and, through ongoing monitoring and measuring, allows for improved care decisions and more effective treatments and outcomes. The value of imaging in improving the effectiveness of treatment throughout the care pathway should be captured and used.