Forrest Innovations is implementing its Natural Vector Control (NVC) solution to control mosquitoes. Harnessing a naturally occurring mechanism  the company produces sterile non-GM male mosquitoes and releases them en masse from airplanes to compete with the wild population. Forrest's operational process combines Modular Mobile Mosquito Units for mass production of NVCs and massive aerial release capabilities for efficient mosquito control. The word innovation, like sustainability, has become a standard item in the lexicon of forestry marketing, yet it means something very specific This tool generally involves a process that begins with an idea, goes through a research and development (R&D) phase and then finally is adopted for it to be considered as an innovation it must be adopted. If there is no demand for an item, then it cannot be considered to be an innovation. This applies as much in the forest sector as in others, as has been shown for forest sector innovations in China  In the business literature, a distinction is frequently made between incremental or sustaining innovations and transformative innovations  Incremental innovation involves a series of small changes that will gradually result in a change in a practice or product. In the corporate forest sector, this is by far the most common form of innovation, and it generally involves refining procedures with a view to reducing costs There is not a lot of innovation in a wooden plank, but there can be incremental innovations in the manner in which it is produced. Incremental innovation is also the dominant form of innovation in situations where there is a lack of inventive capacity or a reluctance to take significant risks, such as is the case with the furniture industry in China The engineered wood products have also a number of properties that have enabled them to replace more traditional solid wood products. Engineered wood products are, however, now a mature innovation, and further development has largely reverted to gradual improvement of the product (incremental innovation). The lack of transformative innovation in the forest sector is confirmed by the results of a survey of sawmilling companies in North America, which suggested that most respondents considered that the majority of their innovations were in their processes rather than in their products .