An ethical dilemma or ethical paradox is a decision-making problem between two possible moral imperatives, neither of which is unambiguously acceptable or preferable. The complexity arises out of the situational conflict in which obeying would result in transgressing another. The four major factors that can cause ethical problems in the workplace are lack of integrity, organizational relationship problems, conflicts of interest, and misleading advertising. It is a conflict between alternatives where, no matter what a person does, some ethical principle will be compromised. Analyzing the options and their consequences provides the basic elements for decision-making.

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