The reputed journals and secondary sources referred, to name of few are National and International Journal of Marketing and Trade policy, Journal of Sustainable tourism, Third world Quarterly, Decision, Business India Intelligence, International Review for Environmental Strategies, Travel and Tourism, Tourism and Hospital Research, Focus India, Marketing Management, India Review, Total Quality management, Sport Tourism, Service Research by IIMT, Marketing Master Mind, Southern Economist, South Asian Journal of Tourism and Heritage, IUP Journal of Brand Management, Facts For You, Indian journal of Marketing, Leisure studies, The Journal of American Academy of Business, Cambridge, Office for National Statistics, Economic and Laboure Market Review, Leisure Sciences, Review of International Political Economy, International Journal of Consumer Studies, Journal of Sport and Tourism, Development Southern Africa, Journal of Economic and Social Research, Ministry of Tourism , Government of India, are the journals and reports referred. Various researches have carried across the world viz. East Africa, South Asia, Australia, Antarctic, South Africa, Scotland, Spain, Thailand, and Homodiegetic. In India the study has been carried out in Lakshadweep, Kerala, Goa, Uttaranchal, Bangalore and various parts of North and North East India. Study has also been carried on Panchami hill station in Sitara district. Researcher wants to highlight the difference in the level of tourism marketing and the new approach in the promotion and development of tourism product.