Tourism is the world’s largest industry, In many developing and transition economies, tourism has merged as the dominant tool for economic growth. Business tourism is the lucrative, fast growing segment of the world’s largest industry sector. Business Tourist are fewer cost sensitive than leisure tourists, sending on average twice as much per day. The purchase decision are primarily influenced by their ability to see the time efficiently within business travel scheduled 75% of business travellers extended their trip for pleasure Enormous potential in this Market MICE. Business Tourism. Business Events. Hotel access - 24 hour check in/out policy. The market for small, fast-turnaround meetings is also growing rapidly. These events may include city tours, golf and sightseeing as a daily a part of their programmed. Golf add-ons can be particularly lucrative. A recent study by the National Golf Foundation within the us found that golfers travelled more frequently and stayed longer than non-golfers.