Innovation can be a confusing topic because there are so many different kinds of innovations out there and everyone seems to use the term differently.Although you often hear about innovation in terms of technology and although it’s true that technological innovation has been, and will likely continue to be, the most obvious form of innovation, it comes in variety of other forms too.Most innovations are smaller, gradual improvements on existing products, processes and services while some innovations can be those ground-breaking technological inventions or business models that transform industriesBecause the environment and the needs of your customers are constantly changing, you need to be able to improve different areas of your business to solve emerging problems and to keep creating new value for your customers.Thus, knowing what types of innovations there are for an organization to pursue can help you discover the ones that are most suitable for your business. Understanding and focusing on the most potential ones not only helps you respond to these changing needs but also allows you to improve your ability to grow the business.