Advertising strategy development begins by identifying and describing the target audience. Next, marketing management should establish the role and scope of advertising. Your strategy in advertising should be to drive high-quality traffic to your website and capture leads. These leads will be nurtured with an omnichannel workflow.During the advertising strategy planning, you must decide on an advertising budget and set specific objectives and how to select their creative strategy.It determines how the objectives will be accomplished. Advertising media and programming schedules are used to implement a creative strategy. The final step is implementing the strategy and evaluating its effectiveness.At times your promotion and advertising strategy can be combined. For other organizations, they must keep these as separate marketing strategies.Before you can start an advertising program or any marketing campaign, you need to know your numbers. How are your goals and objectives? This handy leads calculator will help. Grab it today