Journal of Economic Research & Reviews(JERR)
ISSN: 2771-7763 | DOI: 10.33140/JERR
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The Impact of Social Media Influencer (SMI) Characteristics on Consumer Purchase Intention (CPI) of Beauty and Personal Care (BPC) Products in Sri Lanka
Citation
Fazeela J Ahsan and S A N T Senarath
Ahsan, F., Senarath, S. A. N. T. (2023). The Impact of Social Media Influencer (SMI) Characteristics on Consumer Purchase Intention (CPI) of Beauty and Personal Care (BPC) Products in Sri Lanka. J Eco Res & Rev, 3(3), 248-259.