Journal of Economic Research & Reviews(JERR)
ISSN: 2771-7763 | DOI: 10.33140/JERR
Impact Factor: 1.3
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Does Online Convenience Drive Brand Equity for E-Retailers? Understanding the Factors Influencing Convenience and the Mediating Role of Customer Satisfaction
Citation
Reefat Zaman Shourov
Shourov, R. Z. (2023). Does Online Convenience Drive Brand Equity For E-Retailers? Understanding the Factors Influencing Convenience and the Mediating Role of Customer Satisfaction. J Eco Res & Rev, 3(3), 233-244.